My artist friend Sharon Benner recently had a showing of her original oil landscapes. While preparing the promotional postcards marketing the show, she tried to think of new markets who might buy her art.
Sharon reasoned that every funeral home needs quiet, comforting art, so she send cards to all the funeral homes in the town! She didn’t have any sales to funeral homes, but said the owners were talking about her art. In a bad economy, try every option for art marketing …
I worked all day getting a watercolor painting ready for a juried art show. The painting I was trying to get finished just wasn’t done, so I tweaked two other paintings to make them more effective.
This is “Art At Rest. ” It’s very long and I worried that the best part of the painting was getting lost in a sea of “not best” areas, so I sent a cropped image. If it gets in, I may crop the actual painting.
In the crop I noticed a whole bunch of things I hadn’t before. The vibrancy of the colours, texture of the towel, wood grains, and I did not seem to be “looking out the windows” as much. Am I crazy or is it because the lighting in the photos you took made that difference?
They were there, they were just getting lost in all the dead space. Getting the viewer to look at what you want them to look at is an important part of art. If you don’t plan for that in a painting, you can do great work and no one will see it!